The Caribbean Hotel Association was first established in 1959 as a committee of the Caribbean Tourist Association. This was a private and public sector committee that was established to promote the Caribbean region in response to a specific requirement. In 1962, the CHA became autonomous. During its formation the CHA was strongly focused on the Caribbean tourism market and aspects like airlines controlled access, hotel reps controlled communication with travel agencies, and wholesalers controlled traffic and payments. At this point the hotels themselves were not included in the CHA operations.It was finally realized that in order to fix any problems and issues it would necessary for the entire Caribbean hospitality industry to unite and this prompted the CHA to develop and implement several programs over the years. These programs included the following.Achieving recognition for the Caribbean market as the most important aspect of tourism marketing.Creating a database
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October 9th, 2009
World Traveller
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