Holidaymakers are pulling the wool off their eyes and turning their sights online, thanks to the popularity of aggregator sites – a new software search mechanism that is influencing buying behaviour.

Current affairs programs having been delivering a round-about way of comparing products for years, however the online version puts the consumer in control through fetching & filtering requested information. The aggregator’s Google-like nature has seen been welcomed with open arms buy online consumers who are well versed in the search game.

Airline and hotel comparison sites got the wheels in motion, educating travellers about the various products and prices on the market. And now the sphere has expanded with compare sites popping up for car hire, tour bookings and travel insurance online. Industry experts have gone as far as saying that the role of the travel agent will more than likely become completely redundant. Why?  Consumers know where…

 
Individuality by Gretchen Wilson-Kalav

Who’s fooling who? Whether the question is (grammatically) correct or not doesn’t really matter. (That grammatically incorrect question worked very well for Eric Clapton so I stole it. Thank you, Eric.) What does matter is the essence behind the question. Are you happy with the life you lead or are you just fooling yourself into believing it’s all good? Do you like the 9:00-5:00 routine? Letting someone else write your playbook? Being a follower rather than a leader? Putting off what you really want to do for something you have been told needs doing?

If the answer to these questions are all “big fat yeses”, then it’s time to read The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want and Change the World by Chris Guillebeau. I’ll just leave it at that…

About the Author:

Chris Guillebeau is the author…